Be sure to include the following sections in your submission, and remember to use APA-formatted section headings and subheadings.§ Introduction§ Research problems§ Research objectives: Refer to the Introduction and Statement of Problems sections provided in the Unit II Assignment Template to make explicit statements as to the objectives of this study. For example, “One objective of this research study is to determine the direction (either positive or negative) and the strength of relationships between ABC Company’s various consumer promotions and sales revenue. This objective is intended to determine which promotions may be more effective and strategically important.” Research objectives should be discussed for each problem identified.§ Research questions and hypotheses: Provide research questions and null and alternative hypotheses that align with the research objectives and problems. For example:o RQ1: What is the relationship between Promotion 1 and sales revenue?§ Ho1 (null hypothesis): There is no statistically significant correlation between Promotion 1 (independent variable) and sales revenue (dependent variable).§ Ha1 (alternative hypothesis): There is a statistically significant correlation between Promotion 1 and sales revenue.o RQ2: What is the relationship between Promotion 2 and sales revenue?§ Ho2: There is no statistically significant correlation between Promotion 2 and sales revenue.§ Ha1: There is a statistically significant correlation between Promotion 2 and sales revenue.o RQ3: Are there differences in return on investment (ROI) between the various promotions?§ Ho3: There are no statistically significant differences in ROI between Promotion 1 and Promotion 2.§ Ha3: There are statistically significant differences in ROI between Promotion 1 and Promotion 2.The title and reference pages do not count toward the page requirement for this assignment. This assignment should be a minimum of two pages in length, follow APA-style formatting and guidelines, and use references and citations as necessary.
Be sure to include the following sections in your submission, and remember to use APA-formatted section headings and subheadings. § Introduction § Research problems § Research objectives: Refer t
Running head: INSERT TITLE HERE 0 Insert Title Here Insert Your Name Here Insert University Here Research Objectives After providing a brief introduction to this section, students should include research objectives here. Students should compose short, direct statements about the objectives of the study. Research objectives should relate to the problems that have been identified above and there should be one objective for each problem as shown in the example below. Important Note: Students should refer to the information presented in the Unit II Syllabus instructions to complete this section of the project. Delete this before you begin. Example: RO1: Determine if a person’s height is related to weight. RO2: RO3: RO4: RO5: RO6: Research Questions and Hypotheses After providing a brief introduction to this section, students should state the research questions and hypotheses. Each research objective should have a corresponding research question and a null and alternative hypothesis as shown in the example below. In total, there should be six research questions and twelve hypotheses. Important Note: Students should refer to the information presented in the Unit II Study Guide and the Unit II Syllabus instructions to complete this section of the project. Delete this before you begin. Example: RQ1: Is there a relationship between height and weight? H01: There is no statistically significant relationship between height and weight. HA1: There is a statistically significant relationship between height and weight. RQ2: H02: HA2: RQ3: H03: HA3: RQ4: H04: HA4: RQ5: H05: HA5: RQ6: H06: HA6: References Include references here using hanging indentations. Remember to remove this example. Creswell, J. W., & Creswell, J. D. (2018). Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). Thousand Oaks, CA: Sage.
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