I upload how it grades.
Read the following chapter of your textbook and upload your notes
Carah, N. & Louw, E. (2015). Power and Media Production.  In N. Carah & E. Louw, Media and society: production, content and participation. Sage publications, Ltd. (pp.59-83)
DO NOT simply cut and paste quotations from the text to fulfill the requirements for taking notes for each subsection. You will not get any grade for doing this as this does not demonstrate your understanding. It only indicates that you can select quotations. Only use quotations in the manner indicated below, where the writers use particularly evocative language.
First contact
Scan the document
You will understand more if you do quickly scan the chapter. Read the questions that start the chapter, the writers’ objectives for the chapter (under the heading “In this chapter we”) and the conclusion. By reading these parts of the chapter you will understand the writers’ aims. You now have a map of the chapter that will help focus your thinking and evaluate what you are reading.  
Identify the main focus of the chapter
In two or three sentences explain clearly what is the main claim that the writer is trying to make in the chapter and how it seems to contribute to the objectives laid out in the introduction.
Focus on the claims and examples made under each subheading
Examine the subheadings the writers use as these will help you focus on the way in which the writers build the argument. Write each of the subheadings down.  Read each section of the text under the subheadings and make the following notes

In one sentence identify the main claim being made in the subsection
When the writers use an illustrative example in a subsection, in one or two sentences explain what the example is and what it is being used to illustrate
If you find a quotation that you want to remember write Quotations I Wish to Remember and write the quotation including the page number

Apply your own lens to the content
Select something from the chapter that you found particularly evocative. Perhaps you found something particularly interesting, problematic, true or counter to your experience, true or counter to something you encountered in another class. Write a short paragraph of three or four sentences explaining what was evoked by reading this part of the text. Ensure that it is clear which part of the text you are referring to.
Ask questions of the content
In their book The miniature guide to the art of asking essential questions, Richard Paul and Linda Elder explain that questions are a fundamentally important part of our education. Asking questions generates greater understanding. They argue that if the reader is not asking questions of a text they are not really engaged in substantive learning. You are required to ask questions of each chapter using the following headings. 

Clarifying Question(s)

If there is something that you do not understand, under the heading

Conceptual Questions

Writers use concepts. Concepts are ideas that are less concrete. They are ideas we use in thinking. They provide people to create a mental map of the world. Through concepts we define situations and define our relationships to the world around us. This will become particularly clear after we read Chapter One of your textbook and so I will add to this definition after we read that chapter.Contents
Companion Website

How is meaning made?
How is power made and maintained?
What does today’s culture industry look like?
How do interactive media utilize and structure our participation?
What is the role of professional communicators in the exercise of power?
Engaging with critical debate about media production, content and
Engaging with academic debate

Journal articles and academic publication
1 Meaning, Representation and Power

Defining meaning
The power to influence meaning making

What is the relation between power and social elites?
Where does power come from?
What is the relationship between being embedded within a power
relationship and free agency?

The struggle over meaning: introducing hegemony
The more legitimacy dominant groups have, the less violence they
need to employ
Defining hegemony

The control of meaning: introducing ideology and discourse

Representation and power
Control over representation

Mediatization and media rituals
Further reading

2 The Industrial Production of Meaning
Controlling who makes meaning and where meaning is made
Defining different types of culture industry

Privately-owned media
State-licensed media
Public service broadcasting
State-subsidized media
Communist media

Development elites and media
The industrial production of meaning
Mass communication
The culture industry

Narrowing what we think about
Narrowing what can be said
Thinking dialectically: arguing for a contest of meanings

The liberal-democratic culture industry
The culture industry in the interactive era
Further reading

3 Power and Media Production
Meaning and power
Becoming hegemonic

How do groups become hegemonic?
Feudalism and early capitalism
Managerial to global network capitalism

Hegemony and the art of managing discourses
Managing the structures of meaning making
Managing the meaning makers
Regulating meaning-making practices
Adapting and repurposing meanings
Monitoring and responding to shifting meanings

Discursive resistance and weakening hegemonies
Regulating and deregulating the circulation of cultural content

Generating consent for the regulation of the circulation of cultural
Using the legal system to prosecute pirates and criminals
Using the political system to adapt the old rules or create new rules
Negotiations with the new organizations to craft a new consensus

Shifting hegemonies
A new hegemonic order

New communication technologies
New communication channels undermined mass production and
The emergence of niche markets and publics

Political leaders and new coalitions
Further reading

4 The Global Information Economy

The emergence of a global information economy
The information communication technology revolution
The end of the Cold War
The emergence of the Pax Americana as an informal empire
A globally networked elite
Communicative capitalism

Reorganizing capitalism
Conceptualizing networks

The int

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