Complete an outline for the final case study paper for Tesla.

Samples are attached please write a outlineMG 5615 – Organizational Economics
Final Case Study Outline
Big Red

I. Big Red Soda Abstract
a. Tang Big Red Cream Soda
b. The bubble gum taste
c. Keywords – soda, drinks,
II. Big Red Soda Overview
a. Founded – 1937 by Grover C. Thomsen and R.H. Roark
b. Discuss the name changes of 1959 to 1969
c. Location – Waco Texas
i. Current Location – Austin, Texas
ii. Connection to Louisville, Kentucky
1. National Big Red Day – May 2018
2. 80th Anniversary
3. Connection to Juneteenth
III. Competitor Landscape
a. What does competition look like for Big Red
b. List of competitors – Cheerwine, Fanta, Welch’s, and Crush
IV. Market Structure
a. Competitive Monopoly
V. Government Regulations
a. Federal Food and Drug Administration (FDA)
i. Regulation for carbonated soda
ii. Bottling and Processing
VI. Demand Analysis
a. Consumer Behavior
i. Purchasing Power – Substitution Effect
b. Price Elasticity of Demand
i. Demand Determinants
VII. Pricing Analysis
a. Price Discrimination
b. Couponing
VIII. What they got wrong
a. Distribution Channel (Kentucky, Indiana, etc.)
b. Add Flavors (temporary)
IX. What they got right
a. Never changing formula
i. Dublin – pure can sugar (Dr. Pepper)

The Purdue OWL: Sample Outlines

Alphanumeric Outline



A. Visit and evaluate college campuses

B. Visit and evaluate college websites

1. Look for interesting classes

2. Note important statistics


A. Write personal statement

1. Choose interesting topic

a. Describe an influential person in your life

(1) Favorite high school teacher

(2) Grandparent

b. Describe a challenging life event

2. Include important personal details

a. Volunteer work

b. Participation in varsity sports

B. Revise personal statement


A. List relevant coursework

B. List work experience

C. List volunteer experience

1. Tutor at foreign language summer camp

2. Counselor for suicide prevention hotline

Full Sentence Outline

I. Man-made pollution is the primary cause of global warming.

A. Greenhouse gas emissions are widely identified by the scientific community to be


1. The burning of coal and fossil fuels are the primary releasers of hazardous

greenhouse gases.

Full sentence outlines are often accompanied with an APA reference list on a separate

page. Quotes within the outline must also utilize APA in-text citations.

Decimal Outline

1.0 Choose Desired College

1.1 Visit and evaluate college campuses

1.2 Visit and evaluate college websites

1.2.1 Look for interesting classes

1.2.2 Note important statistics

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