To complement your prior analysis, this week’s interviews should focus on the Go-to-Market strategy and plans, with the interviewees being those with insights on the below questions. Your insights and plans in this Go-to-Market chapter should also be informed by your primary research and secondary research.
The Go-to-Market chapter of the business plan to be authored this week should address:
How will your product service be delivered? What is the easiest way to obtain a customer for your solution?
Does your product service lend itself to partnership or reseller opportunities? Or is direct sales the only real way to sell it? Does this suggest that direct sales is the best model?
Would you be better served by using value added resellers who sell similar/complementary products and services? Even if they take 10-30% commissions/discounts?
Is some or all of your product/service something that could be part of a larger product offering by a larger company? Does your product/service lend itself to licensing or private labelling by a larger company with better brand recognition?
What role does marketing play in getting your product/service to market? What types of marketing (social media, PR, email marketing, online ads, product reviews, mainstream media stories, etc.)
Are there potential partners who might ultimately acquire you? How could you work with them without compromising your secret sauce?
For this Go-to-Market chapter, a 2-3 page single-spaced length is appropriate. Tables, graphics, and related visual tools to efficiently communicate key information is encouraged.
Be sure to support your analysis and decisions with research and references. References may be included in APA format.Running Head: BUSINESS MODEL 1
BUSINESS MODEL 3
I will make money by partnering with some of the teams present in the sports industry, the basis of our partnership will be that I will be able to sponsor them, and in return, they will give us the right to sell their merchandise on our platforms. We will be the ones who will take the tender to print their jersey, and in return, we will sell them to their fans when games are held and also in respective retail outlets that sell American football merchandise. Another way of making money will be to allow different companies to advertise their products using our platform or even application through ads or other digital marketing tools available at our disposal (Stewart, 2019). This means that when fans take their time to use our app, they will have a chance of accessing many product advertisements that would have been incorporated into that platform. In return, the various businesses will pay us depending on the number of ads clicked and watched by different customers. Also, our customers’ subscription to watch live games on our platform will be a way of making money, they will be given the option to subscribe monthly or yearly based on how deep their pockets go in terms of spending.
As a business, I can lose money from the solution we will be bringing to the industry, i.e., some of the sports lovers would prefer watching games live from the stadium rather than using the platforms we have developed from watching them from. Instead of subscribing to our channel or our application, they would opt to pay high ticket prices to be part of the experience where he will be watching the game live from the stadium. Our solution to setting an HD screen outside the stadium can make us lose the value of our money when sports fans get angry with the kind of results they get and decides to vandalize the equipment to express his anger. This will be a great loss to us since we will be forced to find a way of doing corrective maintenance to the equipment.
When it comes to pricing the services or product that we will be offering, we will measure the value proposition our product is giving to the market then determine how much the customers are willing to pay, after which we will be able to develop favorable pricing for our products (Kienzler, 2018). This process will be done with neither of the parties filling the pinch of the price set out.
Comparable priced solution and price ballpark
The comparable solution that the market is offering and similar to ours is the application that was fixated by TBSB; the app was developed to make sure interpersonal relationships were built between the different stakeholders in the industry. The other surrogate that can be used in ballparking the price is the level of demand to which a particular product is being given in terms of solutions providedTBSB Network: The Next Way to Enjoy Sports
In an era where social media and entertainment technology rule, it is important for industries to integrate with the times. Whether it be fashion, music, or in this case—sports—people nowadays prefer to have their daily dose of action best served hot! Technology has enabled industries to do so. Through the latest news updates and broadcasting dimensions, the sports industry in particular has broadened the access that audience members have to their favorite teams, players, and sport. Just as technology evolves with the times, I feel it is important for industries to do the same.
High performing sports are part of America’s past time. Whether one grew up playing recreationally or was graced an opportunity to perform at an upper level, sports has had some impact on the lives of millions. Considering where this admiration for any particular sport came from, it is expected to have happened at an early age. According to the Minnesota Amateur Sports Commission, the Athletic Footwear Association, an USA Today Survey, and Michigan State in 2013, roughly 35 million kids sign up each season to participate in a sport. While kiddie soccer may not be the most interesting of segments, this data does raise the question as to why high-performing athletes are not broadcasted at earlier stages in their sports careers. Considerably, that [college] would be the phase where professional athletes are segmented from the amateurs. Should they not be broadcasted as well?
Next level entertainment is under way. TBSB Network offers viewing opportunities for lovers of D1-D3 sports, particularly American football. The NCAA is a billion-dollar industry, enabling ordinary young adults to become extraordinary legends in their own athletic right. People from all over the world tune in to watch the NCAA championship and March Madness, but these events are not nearly enough of a fix for football [and basketball] lovers. TBSB sees opportunity in this industry decay, and thus, an app that fixates the right material was created.
From physical distance for family & friends, to time zone dilemmas, it was hard for people to catch my latest tackle if they were not one of the 81,500 fans in the stands. (Mind you, tickets would resell for thousands of dollars and parking was nearly impossible!). The people who were always front row at my little league games where it all started were now lucky if they could catch a glimpse of a play during the years where my football performance mattered the most.
Growing up around and befriending other athletes like myself, it was great to see my friends achieving the very dreams we shared as kids. Some of my best friends are pursuing their careers at the next level, and though I know they are well performing athletes, it would have been great to be able to see them play virtually. The delay was always that our games would occur at the same time. My time on the road when traveling to games was extensive, and I
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