Open the attachment document for all information. Assignment will be submitted in turnitin.Part I. Discuss
what a marketing plan is and describe the different components of the marketing
plan in your own words (see figure 16.2 in the text). Also explain how the
marketing plan is helpful to the organization. You do not have to put together
a marketing plan for this assignmentPart IIPart 2Please
take the elements/components you have learned in this course (such as the SWOT,
goals/objectives, etc.) and translate/apply them into how they would be carried
out into the execution of a marketing strategy.For
instance (note that these examples may not be used in your assignment):In
a SWOT analysis you determined that one of the strengths of a company was that
weekly team meetings were held where ideas are exchanged and commendations are
awarded to team members who have met or exceeded goals or expectations for the week.
How can we translate or incorporate that Strength into a marketing strategy?Since
the ideas being exchanged in the weekly meeting are to foster growth and
innovation, camaraderie, excitement, and motivation, they can also be used to
generate new ideas for promotion. This weekly team meeting can be
leveraged to spur perhaps a name of a new product that company X has been
trying to launch for considerable amount of time but just haven’t thought of
the right one.
A real world example, Lays Potato Chips reached out to the general public using
their social media strength to ask them to come up with a new flavor of potato
chip. This combined the strengths the company had with the need to execute a
new marketing strategy. Through this process, a consumer won $1mm for coming up
with a new potato chip flavor, and Lay’s of course won tons of new customers
and multiple millions in sales of new product.The
Final Project needs to be in a Word document and in APA format and have less than
10% TURITIN. Page requirement is at least 4 pages in length. This does not
include the cover and reference pages. Make sure to provide at least four
outside sources to support your workPart 1
Discuss what a marketing plan is and describe the different components of the marketing plan in
your own words (see figure 16.2 in the text). Also explain how the marketing plan is helpful to the
organization. You do not have to put together a marketing plan for this assignment
Part 2
Please take the elements/components you have learned in this course (such as the SWOT,
goals/objectives, etc.) and translate/apply them into how they would be carried out into the execution
of a marketing strategy.
For instance (note that these examples may not be used in your assignment):
In a SWOT analysis you determined that one of the strengths of a company was that weekly team
meetings were held where ideas are exchanged and commendations are awarded to team members
who have met or exceeded goals or expectations for the week. How can we translate or incorporate
that Strength into a marketing strategy?
Since the ideas being exchanged in the weekly meeting are to foster growth and innovation,
camaraderie, excitement, and motivation, they can also be used to generate new ideas for
promotion. This weekly team meeting can be leveraged to spur perhaps a name of a new product
that company X has been trying to launch for considerable amount of time but just haven’t thought of
the right one.
A real world example, Lays Potato Chips reached out to the general public using their social media
strength to ask them to come up with a new flavor of potato chip. This combined the strengths the
company had with the need to execute a new marketing strategy. Through this process, a consumer
won $1mm for coming up with a new potato chip flavor, and Lay’s of course won tons of new
customers and multiple millions in sales of new product.
The Final Project needs to be in a Word document and in APA format and have less than 10%
TURITIN. Page requirement is at least 4 pages in length. This does not include the cover and
reference pages. Make sure to provide at least four outside sources to support your work
Purchase answer to see full
attachment
Why Choose Us
- 100% non-plagiarized Papers
- 24/7 /365 Service Available
- Affordable Prices
- Any Paper, Urgency, and Subject
- Will complete your papers in 6 hours
- On-time Delivery
- Money-back and Privacy guarantees
- Unlimited Amendments upon request
- Satisfaction guarantee
How it Works
- Click on the “Place Order” tab at the top menu or “Order Now” icon at the bottom and a new page will appear with an order form to be filled.
- Fill in your paper’s requirements in the "PAPER DETAILS" section.
- Fill in your paper’s academic level, deadline, and the required number of pages from the drop-down menus.
- Click “CREATE ACCOUNT & SIGN IN” to enter your registration details and get an account with us for record-keeping and then, click on “PROCEED TO CHECKOUT” at the bottom of the page.
- From there, the payment sections will show, follow the guided payment process and your order will be available for our writing team to work on it.