the strength: “”Sales up nicely”” is too vague and not actionable; “”Sales were up 15% on women’s apparel in China during 2018″” is stated far better. Always be thinking in terms of divisions when writing strengths and weaknesses. Note women’s apparel could be a division for Nike. All divisions do not need to be treated equally; allow more coverage for divisions with more revenue and those most pertinent to your strategic plan.
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