My assigned local store is Baskin-Robbins
Address: 202 E Highland Ave, San Bernardino, CA
2 pages
  
Demographic Market Segments:
· Age – History
· Gender 
· Marital Status – Family Life Cycle
· Income – Social Status
· Education – Social Status
· Purchase behavior
· Communication Style 
· Geographic
· Other 

Customer Analysis 
· Total Market Size 
· Target Market trends growth/shrinkage 
· Market Potential and realistic future forecast 
· Barriers to entry such as technology, qualified employees, high startup costs

No long paragraphs.  Follow the outline and outline your facts. You can use table or chart.




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