need to do Ratio analysis, BSC development and Balance, BSC Strategy Map of Rolls Royce in around 800 words!!Coursework 1 Assignment Brief, Assignment
Guidelines and Rubric
Assignment Brief
This is Group work prepared and submitted by groups of three
persons from within the same seminar class. The number in any
group is 3 persons. Submissions of groups with more than three
members will not be accepted and marked as FAIL (Unless
specifically agreed by your Seminar Tutor).
No student will be allowed to submit work of a company that has not
been selected from the list of companies provided for this
coursework. Please ensure that you submit work based on the given
Company. The list of acceptable companies is provided to you in the
first week of seminar by your Seminar Tutor.
Your Seminar Tutor will maintain a list of students’ names together
with choice of organisation. This Tutor held list is the definitive
record; submitted work will not be assessed if it does not agree with
the list.

Using financial reports and accounts of the organisation
analyse the results of the organisation highlighting trends in
performance using appropriate and relevant ratios and analysis

You will be required to extend your research on financial
analysis of the performance of your company to include
financial and non-financial performance indicators by designing
a balanced scorecard covering four (4) perspectives – analyse
the four balance score cards and evaluate of the technique
used, and come up with a strategy map.

Your approach to this task must reflect your ability to carry out
research, understanding key principles in financial and
performance management and applying these to a case

The outcome of this task should be in the form of a detailed
and structured report addressed to the directors of your chosen
organisation. You must also include evidence of your research
materials including full workings of your financial analysis in the
appendix sections of your assignment.
List of the companies you can choose from:
Sainsbury plc
British American Tobacco plc
Rolls-Royce Holdings
Royal Mail plc
Carclo plc
Dixons Carphone plc
Glencore plc
Compass Group plc
Associated British Engineering
Number and
Coursework 1
Anonymous YES
Date and
See Moodle
Assessment No
is made up
of multiple
14 working days
return of
from the deadline
and marked
via Moodle
Word Count
Management Report
This assignment is designed to assess all learning
outcomes: LO1 to LO6
Assignment Guidelines
1. The maximum word count for the main text excluding tables is
2,500 words. Exceeding the word count will result in deduction of
marks by up to 10 %. Only the main text excluding any tables and
diagrams counts, this also excludes the contents page, executive
summary, list of references and appendix. (Only use tables to show
working and the Balance score card)
2. The assignment must have a front cover stating:
Module number and name and seminar group number
Title of the assignment
Student names and IDs for each group member
Submission date
Word count as defined above
3. An executive summary is required (not included in the word count),
but this should not exceed 1⁄2 page. A short introduction is required
(and included in the word count), even if it is not explicit in the
assessment criteria.
4. A reasonable number of appendices may be used for relevant
supporting information and to demonstrate your calculations and
5. Only Word documents can be submitted through Turnitin, the
University’s plagiarism detectionsoftware, therefore you are advised
to create tables in Word and not to cut and paste Excel or other
software into the document. The marker will not be able to access
your spreadsheets and see your workings.
The rubric by which your report will be assessed will be posted
separately. It is important that prior to you submitting your work, you
read this and objectively assess your response against the rubric.
This will ensure that you have done enough to attain the marks you
wish to achieve.
Your work should be word processed in accordance with the

Font style, Arial, font size 12

1.5 line spacing.

The page orientation should be ‘portrait’

Margins on both sides of the page should be no less than 2.5

Pages should be numbered

Your name should not appear on the script.

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