refer to the attached file and select a university basketball / volleyball facility to completeOverview:
This assignment requires each student to identify one sport and recreation facility in their local
community to complete an immersive critical examination of the chosen organization. The
student will have the opportunity to evaluate the organization’s mission, goals, structures,
policies, resources, and human capital. This assignment should be written and formatted
according to APA guidelines. This paper will be turned-in via when uploaded to
Canvas. All outside information must contain an in-text citation and any evidence of plagiarism
will result in a zero (0) for this assignment.
Part I. – Introduction (10 points)
This report should begin with a two to three paragraph introduction explaining to the reader the
purpose of this immersive study report. This part should be a brief overview of the overall report,
the parts of the completed report, and a brief overview of the relevant findings from parts II – IV.
Part II. – Facility & Organization Profile (15 points)
This section of the report is a comprehensive case study of your chosen organization. It should
be one to two pages in length. Use information from the agency’s website or other resources to
address the following:

What is the name of the facility and corresponding organization? What is the address,
phone number, website link?
Why did you select this facility and organization?
What is the organization’s mission statement and/or vision statement/and/or values?
How long has this facility and organization existed? Explain any facility renovations,
upgrades, and/or moves the organization has experienced during its tenure.
What population(s) does this organization serve (participants, spectators, or both)?
What segment of the sport industry (i.e., sport tourism, sporting goods, sports apparel,
amateur participant sports, professional sports, recreation, high school and college
athletics, outdoor sports, sport marketing firms, sport sponsorship industry sport
governing body). Does this organization belong to? Explain your reasoning based on the
services this organization provides to the population(s) in the previous bullet-point.
Is this organization a for-profit or non-profit organization? Explain your reasoning.
What is the organizational structure? Who is in charge of managing/leading and operating
the day-to-day functions of the facility?
o Who are they?
o What do they do?
o What is their educational background and work experience?
Part III. – Facility Manager/Operations Interview and Site Visit (20 points)
This section of the report compromises of an interview (recommended in-person) however,
skype or phone will suffice when communicated with the professor in advance with a facility
operations manager at their chosen sport and recreation organization. This individual must be the
person who oversees the facility and day-to-day operations.
Setting Observation:
• Where did the interview take place? On what day and at what time?
• Did everyone arrive at the appointed time? (If not, did that have an impact on the
interview in any way?)
• Were any other individuals present?
• What were the sights, sounds, smells, tastes in the air as you approached the site
and, in the place, where you conducted your interview?
• Did you observe anything about the culture of the organization (i.e., how
employees were dressed, how employees spoke with one another other, office décor, etc.)
• What additional information was important to take note of if any?

Personal background – “Tell me about yourself”
▪ Education, job title, how long in position, etc. (you should have also
researched this information before-hand to make better informed
Organization background
▪ How would you characterize the history of the organization?
▪ How would you describe the work culture of the organization?
• Follow-up: policies/procedures, leadership styles, communication,
dress-code, etc.
▪ How does this organization reflect diversity? (in leadership, staff, services,
▪ What stakeholders have an influence on how the facility is managed and
operated? (i.e., owners, clients, investors, community, etc.)
On the job – “Tell me about what your role in this organization/daily job duties”
▪ What are their main job duties?
▪ What is the most difficult part of their job?
▪ What do they like most about their job?
▪ What advice would you give someone who wanted to have a job like
theirs one day?
Problem identification – “What is an issue that if you could change as it relates to
managing this facility what would it be and how would you go about it?”
▪ What is the issue/problem that needs to be
▪ How have you been able to identify this as an
▪ How would addressing this issue/problem help the
facility/organization and the population(s) served?

If the facility operations budget was suddenly
tripled and you were in charge of allocating the new
funds, what would be the first thing you would
change and/or renovate about the facility or its
Organizational Competitors – What other facilities and
organizations are operating similar business as this one?
▪ Who else is serving similar population(s) and
providing similar services? Does this organization
partner with them?
▪ What do you see as some of their success and
failures as it relates to their facilities and how they
operate them?
▪ Based on their successes and failures what
have/could you learn from this competitor?
Mentors in the Field – Who are some people this individual looks
up to in the field?
▪ Who has had an influence on this person in this
particular position managing and operating this
sport & rec. facility?
▪ Is there any specific experience/message/piece of
advice that has had an impact on their professional
career and why?
▪ What advice does this individual have for you to
find a similar mentor in the field and build
Any additional questions is up to you! What do you want to know
from this person? Use this as a relationship building opportunity!
Part IV. Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis (20 points)
This section of the report will draw from what you have learned in parts two and three to develop
a SWOT analysis of this facility and organizational operations. This should be a thorough review
based on the information you have and any other outside resources you can find about (i.e.,
market growth, political/economic influences, etc.). Make a SWOT analysis chart and then
thoroughly describe and provide rationale for your findings in each category.
Part V. Conclusion: Major Takeaways & Suggestions for Facility and Organization
Improvement (30 points)
From all of the information you have from the organization’s profile, site visit observation,
interview with a facility manager, and SWOT analysis, what can you conclude about this
organization? **Use at least three journal article references when completing this section**
• What are some of the biggest opportunities this facility and organization has?
• What are some of the biggest threats this facility and organization has that may
prevent them to be successful?
• What would be YOUR recommendation for this facility and organization moving
forward in the future? To you have any suggestions for how they can improve their
operations within the facility?
• What are your three biggest takeaways/what did you learn from this project?
Explain them thoroughly.
Part VI. References (5 points)

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