Week 7 Discussion Top of Form “The Financials” This week’s discussion is worth 90 points and it is part of your Course Project. Before you get started on this exercise, you will need the textbook (Chapter 16 – The Financials), the Business Plan Financials Guide and Excel document, and the NAB Company Portfolio. This Assignment has two sections: The Excel document and the written portion of the financials (sources and use of funds, plan assumption, and break-even analysis) as described below. Section I: The Business Plan financials (Excel document) Using your NAB Company Portfolio and the first year of your business plan for the company, you will complete all the worksheets in the Excel document in order, so that you can complete the Income Statement, Cash Flow Projections, and Balance Sheet sections from the Business Plan Financials spreadsheet. Notes: The setup and marketing worksheet should already be completed from Assignment 2.Use the instructions provided in the Business Plan Financials Guide to help you complete this document, as well as the NAB Portfolio (pages 4-8).To submit: Attach the completed Excel worksheet to the discussion thread (click on the Add Content button under the Post button to access the attachment option when you are ready to submit, attach your document and then click submit) Section II: Financial section of the business plan (compose as a Word document and paste in the discussion window) You will have 3 headings as outlined below: 1.Sources and use of funds: Outline the funds you have currently (see portfolio pages 4 and 8) and the ones you intend to raise (you need to raise funds per the portfolio page 4). Explain how you plan to use the funds (a clear plan for how you will use the money). Before addressing this section please review: Sources and Use of Funds section on page 312 of your textbook-Sample plan on page 325 for an idea on how to address this section. 2. Plan assumptions: The Financial plan must be based on decisions and facts. Investors want to know if this plan is realistic. In this section you will outline your plan assumptions. Before addressing this section please review: The setup and assumptions sheet in your Excel document. Sample plan in your textbook page 326Assumption sheet in your textbook page 313. Article about the 5 key assumptions of your business plan. https://www.thebalancesmb.com/question-key-assumptions-in-your-business-plan-1200853 3. Break-even analysis: The break-even point is the point at which you make enough money in revenue to pay your expenses, but no profit (or loss). In this section, clarify what the break-even number is for year one (average). You will extract this information from the Break-even tab in the Excel document. Before addressing this section please review: Page 314 in the textbook, which covers the break-even analysis.The BrkEvn (Break-Even) worksheet in your Excel document. You would have calculated this there. Notes: You will use the Excel document in Assignment 3 and 4. You will use the written portion of your Financials in Assignment 4. To help you get started with Week 7 Discussion Top of Form Please follow the instructions in the discussion carefully. The Excel template, NAB Company Portfolio, and the Business Plan Financials Guide are the 3 documents you downloaded at the beginning of the class using the access code you purchased from the Strayer Bookstore. 1. Use the attached tutorial to help you complete the worksheets in the Excel document. Use the Business Plan Financials Guide document to get you started 2. Check out the video below on how to approach this week’s discussion and, specifically, the written section of the discussion. https://blackboard.strayer.edu/courses/1/BUS599080VA016-1202-001/db/_82687215_1/BUS599-%20Tutorial%20on%20how%20to%20complete%20the%20Financials%20%28Excel%20document%29.pdfBottom of Form Bottom of FormWeek 7 Discussion
“The Financials”
This week’s discussion is worth 90 points and it is part of your Course Project.
Before you get started on this exercise, you will need the textbook (Chapter 16 – The Financials), the Business Plan
Financials Guide and Excel document, and the NAB Company Portfolio.
This Assignment has two sections: The Excel document and the written portion of the financials (sources and use of
funds, plan assumption, and break-even analysis) as described below.
1.



Section I: The Business Plan financials (Excel document)
Using your NAB Company Portfolio and the first year of your business plan for the company, you will complete all
the worksheets in the Excel document in order, so that you can complete the Income Statement, Cash Flow
Projections, and Balance Sheet sections from the Business Plan Financials spreadsheet.
Notes:
The setup and marketing worksheet should already be completed from Assignment 2.
Use the instructions provided in the Business Plan Financials Guide to help you complete this
document, as well as the NAB Portfolio (pages 4-8).
To submit: Attach the completed Excel worksheet to the discussion thread (click on the Add Content button under
the Post button to access the attachment option when you are ready to submit, attach your document and then click
submit)
Section II: Financial section of the business plan (compose as a Word document and paste in the discussion
window)
You will have 3 headings as outlined below:
1.Sources and use of funds: Outline the funds you have currently (see portfolio pages 4 and 8) and
the ones you intend to raise (you need to raise funds per the portfolio page 4). Explain how you
plan to use the funds (a clear plan for how you will use the money).

Before addressing this section please review:
Sources and Use of Funds section on page 312 of your textbook-Sample plan on page 325 for an idea on how to
address this section.
2. Plan assumptions: The Financial plan must be based on decisions and facts. Investors want to know if this plan
is realistic. In this section you will outline your plan assumptions.
Before addressing this section please review:




The setup and assumptions sheet in your Excel document.
Sample plan in your textbook page 326
Assumption sheet in your textbook page 313.
Article about the 5 key assumptions of your business plan. https://www.thebalancesmb.com/questionkey-assumptions-in-your-business-plan-1200853
3. Break-even analysis: The break-even
point is the point at which you make enough
money in revenue to pay your expenses, but no profit (or loss). In this section, clarify what




the break-even number is for year one (average). You will extract this information from the Break-even
tab in the Excel document.
Before addressing this section please review:
Page 314 in the textbook, which covers the break-even analysis.
The BrkEvn (Break-Even) worksheet in your Excel document. You would have calculated this there.
Notes:
You will use the Excel document in Assignment 3 and 4.
You will use the written portion of your Financials in Assignment 4.
To help you get started with Week 7 Discussion
Please follow the instructions in the discussion carefully.
The Excel template, NAB Company Portfolio, and the Business Plan Financials Guide are the 3 documents you
downloaded at the beginning of the class using the access code you purchased from the Strayer Bookstore.
1. Use the attached tutorial to help you complete the worksheets in the Excel document. Use the
Business Plan Financials Guide document to get you started
2. Check out the video below on how to approach this week’s discussion and, specifically, the written section
of the discussion.
https://blackboard.strayer.edu/courses/1/BUS599080VA016-1202-001/db/_82687215_1/BUS599%20Tutorial%20on%20how%20to%20complete%20the%20Financials%20%28Excel%20document%29.p
df
Running head: MARKETING PLAN
Tropical Paradise Jus – Marketing Plan
Liliana Pinzon
February 9, 2020
MARKETING PLAN
2
Tropical Paradise Jus – Marketing Plan
Tropical Paradise Jus is an organic non-alcoholic beverage that will mainly target
millennials and also individuals of all ages. Our target customers are individuals that focus on
being fit, eating healthy, and stay in shape. Individuals that are taking the initiative to start eating
healthy and maintain a healthy lifestyle. Millennials are individuals born between the early
1980s and mid-1990s. As such, their range of ages is between 24 years and 39 years old. A study
by rent Café showed that 59% of the people living in Tampa are millennials. Tampa, Florida, is
one of the residential areas with the highest number of millennials residing in the state. Below
there is an analysis of the demographic information for the target consumers for the beverage as
well as the marketing plan for improving the consumption of fresh fruit juice in the area.
Target consumers
The headquarters of Tropical Paradise Jus is located in Tampa, Florida. The target
consumers are, therefore, people living in this state, especially millennials. The ages for the
target group will be between 24 years and 39 years old. These individuals are primarily people
who visit the gym three to four times a week and prefer organic foods and drinks. In other words,
they are keen on healthy eating and fitness. There are approximately 1000 gyms in the city of
Tampa. The standard charge for a gym membership in Tampa city is $49 per month, which
results in $600 per year. The target consumers are those who can afford to pay a gym
membership every month. Therefore, the earnings per year for the target consumers for the
product are $45,200 per year. It will be approximately $3,800 per month for the average
millennial in Tampa. There are about 385,430 people in the city of Tampa, according to the 2017
US census bureau, with 51% of this population being females.
MARKETING PLAN
3
The product will target all genders; the primary focus will be the females who are aged
between 24 and 35 as this gender is highly likely to invest in their health and fitness to be in
shape and healthy. The education level of the target audience is women who are highly
educated and have at least achieved a university degree as the highest level of education. The
general target group of consumers is, therefore, middle income earning women who reside in the
city of Tampa and have a gym membership for the various gyms in the city of Tampa.
Existing Competitors
Several competitors have been involved in the sale of organic non-alcoholic beverages in
the United States. Some of the most competitive companies include; Nuun & Company,
LIFEAID Beverage Company, Nekter Juice Bar, and Natalie’s Orchid Island Juice Company.
Nuun & Company is one of the biggest competitors for Tropical Paradise Jus with over 5000
outlets across the United States and 50% market share in the production of organic beverages in
the United States (Nuun & Company, 2020). The Company is especially famous for its sugarfree, gluten-free products that are available in a recyclable tube.
The Company has increased its global market presence by sponsoring the majority of the athletic
events across the United States, which has boosted the Company’s income to $28 billion from
revenues in the last year. LifeAid Beverage Company has experienced a growth in the company
revenues to $21.4 million in the previous year. The Company sold over 2.5 million cans of
organic non-alcoholic beverage drinks in the last year, which was a 50% growth as compared to
the previous year.
Tropical Paradise Jus is a new company that will be competing against these other brands
such as Nuun & Company and LifeAid Beverage Company. Tropical paradise Jus will be able to
MARKETING PLAN
4
compete favorably with the other companies as the products will be sold at a relatively lower
price as compared to the other products. Organic drinks in the city of Tampa are expensive as
compared to other beverages. The average cost of a glass of organic, natural non-alcoholic
beverage in Tampa is about $20.00 per can. Costing is the competitive advantage that is offered
by Tropical Paradise Jus that will allow the company to compete favorably in Tampa.
For instance, the cost of a 24 pack of LifeAid can of juice is $63.00, which is slightly expensive.
The price per 500ml bottle of Tropical Paradise Jus in Tampa will be $55.00, which is somewhat
cheaper than other brands in the market. The juice will be available in 4 pack containers and
eight pack containers for the various customers. This pricing strategy will ensure that Tropical
Paradise Jus will develop in Tampa will be affordable.
Marketing strategy
The product will be distributed through various health food stores and gyms in the city of
Tampa. Some of the identified health food stores that will be used in marketing include;
lifespring health foods &juice bar, garden gourmet market, and fruit field yield, which are
located in Tampa. Some of the selected gyms for marketing include; Quads Gym, Anytime
fitness, and Tampa yoga center. As sales will be made through the health food stores and gyms,
it is essential to build the brand and increase awareness for the product. Marketing methods will
be done through free promotions, sampling, and building a brand through social media.
Sampling will be the first promotion method that will be used to promote the brand. There will
be a free sampling of the drink at the entrance of these organic stores for a whole month, where
the various shoppers will be able to taste the multiple products. The shoppers will be encouraged
to purchase the product as well as follow the different social media pages. The next
MARKETING PLAN
5
month will involve active online and physical promotion. As the main target customers for the
product are millennials, social media will play a huge role. There will be online promotions
through Instagram, Twitter, LinkedIn, and Facebook. These promotions will include free
giveaways for some regular customers, which will encourage other people to purchase the
product. The company will also approach some influential athletes and celebrities in Tampa, who
will assist in promoting the product online through their individual social media pages.
There will be extensive marketing and advertising in the selected gyms through the use of
posters and free gym gear to the various instructors and frequent users of the selected gyms. The
beverage will also be sold at a discounted price for the first three months at these locations to
increase the brand’s awareness. The company will sponsor various athletic events such as the
New Year Fitness Reset, which is held by the top trainers held in Tampa to promote fitness.
MARKETING PLAN
6
References
American Fact Finder (http://factfinder.census.gov) [accessed February 6, 2020]
Gao, Z. (2012). Motivated but not active: the dilemmas of incorporating interactive dance into
gym class. Journal of Physical Activity and Health, 9(6), 794-800.
LifeAid Beverage Company (2020) https://www.lifeaidbevco.com/ [accessed February 6, 2020]
Nuun & Company (2020). https://www.inc.com/profile/nuun-company [accessed February 6,
2020]
Ottman, J. (2017). The new rules of green marketing: Strategies, tools, and inspiration for
sustainable branding. Routledge.
Saura, J. R., Palos-Sanchez, P. R., & Correia, M. B. (2019). Digital Marketing Strategies Based
on the E-Business Model.
United States Census Bureau (2017).
https://www.census.gov/glossary/#term_Populationestimates [accessed February 6, 2020]

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