APA format
175 – 265 words
Cite at least one (1) peer-reviewed reference
Do not answer questions in transcript attachment
Respond to the following:
Consider what you learned in the experience and respond to the following in a minimum of 175 words:
What is your view of SBC’s strategic marketing strategy?
What is your view of SBC’s use of social media for its target market?
What were some of your frustrations you noted in the team project throughout the exercise?
How would you resolve similar challenges in the workplace?MKT 574 Module 2 Interactive Analysis: Digital and Social Media
Slide 1
Title: Interactive Analysis: Digital and Social Media
Slide 2
Title: Scenario
You have been hired as the marketing manager in a remote team of four persons. The team is tasked with writing an assessment of SBC’s current marketing strategy and use of social media marketing to its target market. The report will give its recommendations if any for potential improvements for SBC. Your collaboration tools include email, video conference, telephone and IM.
Slide 3
Title: About You
You
Eastern region (ET). Marketing manager with 10 years of experience, and you are acting as team lead on this task. This is your first team project as you are new to the company.
Slide 4
Title: Meet Your Colleagues
Gus: Southeastern (EST). Branding specialist with 3 years of experience.
Marcy: Northeastern (EST). Marketing category expert with 10 years of experience at the company.
Andrew: North
western (PST). Digital merchandising analyst with 5 years of experience.
Slide 5
Title: Initial Team Meeting
As this task involves close collaboration between team members in different time zones, an initial meeting is needed to lay the groundwork for the task to be completed.
You would like to meet the team via video conference at 11 am EST the following day for one hour. The conference information is included in the schedule request.
Slide 6
Title: Initial Team Meeting
You send out an email invite and everyone has accepted the invitation.
Slide 7
Title: Initial Team Meeting
It is 11AM the next day and you click on the conference link to join the meeting.
Slide 8
A video conference screen opens.
[You to Everyone]
For this report, our team needs to assess SBC’s current digital and social media marketing strategy and recommend any improvements.
Does anyone have any initial thoughts?
[Marcy to Everyone]
I’ve been with this company for 10 years and from my experience SBC is doing just fine and does not need any major changes.
[Andrew to Marcy]
I disagree with you Marcy and think that SBC should allow for some digital marketing through their website. From my experience, digital merchandising is a viable channel in addition to brick and mortar.
[From Gus to Everyone]
So, I think that…never mind since people are being rude.
Marcy go ahead since you seem to know it all.
Slide 9
Title: Resolving Team Personality Conflicts
One team member has become discouraged and defensive towards another team member. As team lead on the project and meeting organizer, what should you do to alleviate the tension?
1. Ask Gus to get his thoughts out faster as the meeting time is winding down.
2. Encourage the team to go with Marcy because of her experience.
3. Acknowledge Marcy’s suggestion but state t
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